An About page should help readers understand the people and organisation behind the service. Explain what the business does, where it operates and what experience is relevant to its customers. Specific facts are more credible than a long list of adjectives.

A practical approach

Choose details that help someone assess working fit. The team’s approach, responsibilities and communication style may matter more than a lengthy company timeline. Keep names, roles and qualifications current, and avoid implying a larger team or wider presence than exists.

Your checklist

  • State the business’s actual location and focus.
  • Explain who handles the work or enquiries.
  • Use only accurate credentials and approved team photos.

For example

An international client may want to know who will manage their project and how reviews happen. A short explanation of those responsibilities can be more useful than a generic mission statement about excellence.

Planning a project? Explore our website design or tell us what you need.