Write useful pages
10 guidesWhat to put on a business website homepage
A homepage should orient a new visitor quickly.
Read the guide ↗Write useful pagesWrite a service page that answers buying questions
A service page helps a prospective customer decide whether an offer fits their situation.
Read the guide ↗Write useful pagesWrite an About page that builds understanding
An About page should help readers understand the people and organisation behind the service.
Read the guide ↗Write useful pagesChoose useful questions for a website FAQ
A useful FAQ addresses uncertainty that stops customers moving forward.
Read the guide ↗Write useful pagesWrite calls to action that explain the next step
A call to action should make the result of clicking predictable.
Read the guide ↗Write useful pagesStructure a website case study without inflated claims
A case study explains a real project through its context, decisions and outcome.
Read the guide ↗Write useful pagesUse testimonials where they answer real concerns
Testimonials can help readers understand another customer’s experience, but their value depends on authenticity and context.
Read the guide ↗Write useful pagesMake business website content easier to read
Readable content lets visitors find meaning without unnecessary effort.
Read the guide ↗Write useful pagesSet up a website content approval workflow
Content approval needs an owner and a definition of ready.
Read the guide ↗Write useful pagesCreate a practical website content refresh plan
A content refresh plan keeps useful pages accurate after launch.
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