Link text should help readers predict what happens next. Descriptive wording is useful when scanning a page and when navigating a list of links with assistive technology. It also helps editors notice when a link points somewhere different from what the sentence promises.

A practical approach

Keep wording proportionate to the destination. A link to a guide can use the guide’s subject; an action that opens an email application should describe that action. Avoid making unrelated destinations share the same vague label when the difference matters.

Your checklist

  • Name the destination or action clearly.
  • Keep meaningful context inside the linked wording.
  • Check links after renaming or replacing resources.

For example

Three cards labelled Read more are less informative in isolation than links naming their topics. Descriptive article titles can serve as the links, preserving both clarity and a compact design.

Planning a project? Explore our website design or tell us what you need.