Accessibility planning starts by considering how different people will use the website. Include reading, navigation, forms and media in the brief, not just colour choices. Agree the review process and the level of specialist assessment appropriate to the project instead of treating accessibility as a final visual polish.

A practical approach

Ask for representative pages and interactions to be checked during development. A short automated report can be useful, but it does not explain every user experience. Keep responsibility for fixing findings clear and include content editors in the process because later changes also affect usability.

Your checklist

  • Identify the main tasks visitors must complete.
  • Include keyboard and text enlargement checks.
  • Budget for appropriate review and remediation.

For example

If the site relies on an enquiry form, its labels, instructions and error recovery deserve attention early. A visually attractive homepage does not compensate for a form that some visitors cannot complete.

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