Internal links connect related information and help visitors continue a task. Add them where the destination answers a natural next question. An article about project scope can link to a budget guide because those decisions affect one another; the connection should be useful without requiring an SEO explanation.

A practical approach

Use link text that describes the destination. Readers should understand what they will get before clicking, especially when scanning a page. Review links when content changes so a useful recommendation does not become a dead end or an unrelated redirect.

Your checklist

  • Link important pages from relevant content.
  • Use descriptive wording instead of repeated click here labels.
  • Check that the destination fulfils the surrounding promise.

For example

A product page can link to its delivery information beside the purchase details. That placement serves a real buying concern more directly than hiding the same link in a long footer list.

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