An international website brief should identify actual customer markets rather than simply saying worldwide. Buyers in different places may expect different terminology, contact methods and product information. Decide which markets the first release must support and which can follow later.
A practical approach
Language and country are not interchangeable. Two markets may use the same language but need different delivery information or units. Conversely, one market may need several languages. Capture these distinctions before selecting a content structure or quoting translation work.
Your checklist
- List target markets and the languages each needs.
- Identify market-specific prices, units and service limitations.
- Name the people who can review local wording.
For example
A supplier targeting English-speaking clients in several countries may share its technical product copy while adapting delivery information. That is a more precise brief than requesting a separate complete website for every country.
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