A portfolio should explain the work as well as show it. Prospective international clients may not recognise the featured brands, so briefly describe each business, the project goal and your contribution. That context helps them judge relevance without relying on local name recognition.
A practical approach
Separate evidence from interpretation. If you have permission to publish measured results, explain the period and what changed. Otherwise describe concrete deliverables and design decisions. Use client logos, screenshots and testimonials only with appropriate permission and accurate attribution.
Your checklist
- State your role and the project scope.
- Explain the constraint a design decision addressed.
- Identify whether the example is live, historical or conceptual.
For example
A catalogue redesign can demonstrate how technical product details were organised for buyers. It remains useful evidence of design thinking even when the client has not supplied verified sales figures.
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