A footer helps visitors who reach the end of a page or expect standard business information there. Include meaningful routes such as contact details, key services and relevant resources. Keep it compact enough that those links remain easy to distinguish.
A practical approach
Treat footer content as maintained content. Telephone numbers, business locations and policy links should agree with the rest of the site. A footer is not a place to collect long lists of keywords or unsupported badges in the hope that search engines will reward them.
Your checklist
- Include accurate business and contact information.
- Provide links that complement the main navigation.
- Check footer links when pages are renamed or retired.
For example
A reader finishing an article may want the related service or the blog index. Those routes are useful in or near the footer, while a repeated list of every article would create unnecessary scanning work.
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