Images should help explain the business or the decision a visitor is making. Choose photographs, diagrams or illustrations because they add context, not simply because a section looks empty. Confirm usage rights and keep a record of where each image came from.
A practical approach
Plan the crop and placement before finalising assets. A wide photograph may lose its subject when displayed on a narrow phone screen. Informative images also need a suitable text alternative, while purely decorative imagery should not add unnecessary spoken content for assistive technology.
Your checklist
- Match each image to a specific section purpose.
- Check mobile crops and text overlays.
- Record permissions and source files for future edits.
For example
A workshop photograph can show real equipment or production conditions. A generic handshake contributes much less if the surrounding text needs to explain technical capabilities or a specialist service.
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