Launch checks should confirm that the finished website supports its main visitor journeys. Review real copy, links and contact actions on the final domain, not only in a development preview. Assign an owner to each check so unfinished tasks are visible before release.

A practical approach

Separate launch blockers from improvements that can follow. Missing contact information or a failed enquiry route can prevent the site from doing its job. A minor spacing preference may be suitable for a later revision if the release criteria have otherwise been met.

Your checklist

  • Test the main navigation and important page links.
  • Verify business details and final content.
  • Confirm the recovery plan and launch responsibilities.

For example

A contact button can look correct while opening the wrong email address. Clicking it and checking its destination is a small test that directly protects the website’s ability to receive enquiries.

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