A post-launch review checks whether the released website works as intended in its real environment. Look at visitor journeys, content accuracy and the way enquiries reach the business. Compare findings with the agreed launch goals rather than judging the project only by first impressions.

A practical approach

Collect issues in one place and distinguish faults from new requests. Both may deserve attention, but they require different decisions about urgency and scope. Use evidence from support messages, observations and appropriate analytics rather than relying solely on internal opinions.

Your checklist

  • Review contact and enquiry handling.
  • Check important pages on the live domain.
  • Prioritise fixes according to their effect on users.

For example

A business may discover that customers repeatedly ask a question the service page does not answer. Adding a clear explanation can be a useful improvement even when the original website functions exactly as specified.

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