A content audit asks whether existing pages are accurate, useful and distinct. Review what each page helps a visitor do, whether it overlaps another page and whether its claims remain current. This can reveal improvements that matter more than publishing another loosely related article.

A practical approach

Make decisions page by page. Keep strong material, update incomplete explanations and consider combining pages that answer the same question. When removing or moving content, review incoming internal links and choose an appropriate treatment for the old address.

Your checklist

  • Assign a purpose and owner to each page.
  • Identify repeated or unsupported claims.
  • Record keep, improve, merge or remove decisions.

For example

Two short guides about preparing a design brief may work better as one complete guide. A separate article on approving designs can remain because it answers a different stage of the project.

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