Video is valuable when demonstration matters, but it should have a clear role. Explain what the viewer will learn and provide a useful alternative where the information is essential. Visitors may be unable or unwilling to play sound or wait for a long clip.
A practical approach
Plan the surrounding experience. A poster image, descriptive heading and appropriate captions or transcript can help people decide whether to watch. Check the embed’s behaviour on narrow screens and consider what remains visible if the external player is blocked or unavailable.
Your checklist
- Use video for information that benefits from movement.
- Provide suitable text and media alternatives.
- Check playback controls and loading behaviour.
For example
A product assembly clip can support written steps and close-up images. If the player fails, the customer should still have a usable route to the basic instructions rather than an empty box where all guidance belonged.
Planning a project? Explore our website design or tell us what you need.