A theme should support the content and workflows the website needs. Review representative pages, editing behaviour and ongoing maintenance before choosing it. A polished demo may use carefully selected images and short text that do not resemble your business’s material.
A practical approach
Test the theme with actual headings, long titles and ordinary editor tasks. Ask which features belong to the theme and which depend on additional extensions or licences. Consider how much custom work is needed to make the result consistent and usable.
Your checklist
- Check page layouts using your own content.
- Identify required add-ons and recurring costs.
- Confirm the update and support arrangements.
For example
A directory-style business may need structured listings and useful filtering. A generic brochure theme with attractive cards may not provide either, even when its demo looks superficially similar.
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