A website timeline depends on decisions as much as development. Copy approval, image rights, product data and access to existing accounts can all become dependencies. Build the schedule around when those inputs will be ready, then agree milestones that produce something reviewable.
A practical approach
Give each milestone an owner and a clear acceptance condition. Design approval should mean the named decision-maker has reviewed representative pages, not that a link was sent. Allow time to resolve feedback and test the final content before announcing a launch date.
Your checklist
- List dependencies before assigning dates.
- Reserve client review windows in the calendar.
- Agree how late inputs affect later milestones.
For example
An international team can share design feedback before the agency’s next working day. That can make the handover productive, but only if the comments are consolidated and the person approving the next stage is available.
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